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Download a free automotive map from Experian Research Services, charting the DMAs of moms using the Internet.
This growth is contrary to other resources like word-of-mouth, television and automotive magazines, which have remained stagnant over the last four years. Additionally, among consumers with the highest intent to purchase a vehicle in the next two years, moms were most likely to rely on the Internet as part of their decision to purchase or lease.
The study is part of Simmons surveys conducted across the nation which measure car buying activity among consumers.
Chris Wilson, president of Experian Research Services, explained that this information illustrates how imperative it is to understand online consumer activities and behaviors within the » Read the rest of the entry..





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